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Capstone Companies Debuts its Rebranding Initiative at the National Hardware Show

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April 18, 2013

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New Branding to Reflect Substance, Innovation, Simplicity, Reliability

DEERFIELD BEACH, FL, April 18, 2013 – Capstone Companies, Inc. (OTCQB: CAPC), a leader in the design and manufacture of specialty power failure lighting solutions and innovator of consumer safety and security products for the Hospitality, Retail and Institutional channels, announced today that it will be debuting its Company rebranding at the 2013 National Hardware Show (NHS) being held at the Las Vegas Convention Center in Las Vegas, NV from May 7 through May 9, 2013. The rebranding is intended to reflect its focus in technologically advanced consumer product concepts and designs.

During the show, the Company will officially introduce its new Capstone product packaging for all products. Due to the significance of this program, it is anticipated that the packaging changeover will be implemented and completed at retail level in the course of 2013-2014. At the show, Capstone will perform live merchandising demonstrations for the Power Failure Solutions Program. This demonstration will cover a range of in-store programs, including, but not limited to, end-cap, clip strips, in-line, and floor displays. The customer experience gained from this innovative program will make Power Failure Solutions a true in-store destination for visitors.

Capstone will also be unveiling its new rebranded product videos. These educational product videos will highlight the security aspect of power failure solutions and elaborate on the multifunctionality of the products. By incorporating Quick Response Code technology (QR) into the packaging and display units, these videos can be instantly accessed and viewed via Smartphone or tablet.

“For consumers, Capstone’s rebranding will bring clarity and value to the Company’s position as a recognized technology leader in advanced lighting products and emerging power failure category,” stated Dudley Davenport, the Branding and Marketing expert leading Capstone’s rebranding efforts. “For Capstone Companies, we believe having a stronger brand presence will exponentially increase retail awareness, sales, loyalty and invaluable brand equity.”

The www.capstoneindustries.com website has also been updated to reflect the new brand. Most changes are already available for viewing.

The Company’s booth #2606 will also fully reflect the new look and feel of the brand, as well as the strength of the Power Failure Solutions as a category, a destination for consumers, and a solid business opportunity.

More information on Capstone Companies, Inc. can be found at www.capstonecompaniesinc.com and additional product details are available at www.capstoneindustries.com.

About Capstone Companies, Inc.
Capstone Companies, Inc. is a public holding company that engages, through its wholly-owned subsidiaries, Capstone Industries, Inc. and Capstone International HK, Ltd., in the development, manufacturing, logistics, and distribution of consumer and institutional products to accounts throughout North America and in international markets. See www.capstonecompaniesinc.com for more information about the Company and www.capstoneindustries.com for information on our current product offerings.

FORWARD-LOOKING STATEMENTS:
This news release contains “forward-looking statements” as that term is defined in the Private Securities Litigation Reform Act of 1995, as amended. Such statements consist of words like “anticipate,” “expect,” “project,” “continue” and similar words. These statements are based on the Company’s and its subsidiaries’ current expectations and involve risks and uncertainties, which may cause results to differ materially from those set forth in the forward-looking statements. Factors that may cause actual results to differ materially from those contemplated by such forward-looking statements, include consumer acceptance of the Company’s products, its ability to deliver new products, the success of its strategy to broaden market channels and the relationships it has with retailers and distributors. Prior success in operations does not necessarily mean success in future operations. The ability of the Company to adequately and affordably fund operations and any growth will be critical to achieving and sustaining any expansion of markets and revenue. The introduction of new products or the expanded availability of products does not mean that the Company will enjoy better financial or business performance. The risks associated with any investment in Capstone Companies, Inc., which is a small business concern and a “penny-stock Company” and, as such, a highly risky investment suitable for only those who can afford to lose such investment, should be evaluated together with the risks and uncertainties more fully described in the Company’s Annual and Quarterly Reports filed with the Securities and Exchange Commission. Capstone Companies, Inc. undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise. Contents of referenced URL’s are not incorporated into this press release.

For more information contact

Company:
Natalia Pinheiro
Marketing Director
Phone: (954) 570-8889, ext 306

Investor Relations:
Craig Mychajluk
Kei Advisors LLC
Phone: (716) 843-3832
Email: cmychajluk@keiadvisors.com

 

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